Effective Date: June 16, 2026
This Privacy Policy explains how Resistance Electric ("we", "us", or "our") collects, uses, and protects your information when you visit getresistanceelectric.com, submit a form, or otherwise contact us. Resistance Electric is a licensed, family-owned electrical contractor located at PO Box 74, Middleton, ID 83644.
We collect information you provide directly to us, including your name, phone number, email address, service address or service area, and the details of the electrical service you request. We also collect basic technical information automatically when you use our website, such as your browser type and pages visited.
We use your information to respond to your inquiries, schedule and confirm appointments, send callback and appointment reminders, provide the electrical services you request, and communicate with you about your service.
When you provide your phone number through a form on our website or during a phone call or consultation, we may use your phone number to send you SMS/text messages. This section describes how we collect, use, and protect your phone number in connection with our messaging.
Collection. We collect your phone number when you submit it through a form on getresistanceelectric.com or provide it during a phone call or consultation.
Use. Your phone number may be used to send you appointment confirmations and reminders, callback confirmations, service updates, follow-up communications, and responses to your inquiries by SMS/text message.
Consent. We send text messages only to individuals who have provided express consent by checking the SMS consent box on a form on our website that includes an SMS consent disclosure. Consent to receive text messages is not required as a condition of purchasing any goods or services.
Opt-Out. You may revoke your consent and opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will receive a single confirmation message. You may also opt out by contacting us at [email protected] or (208) 794-3617.
Help. For help with our messaging, reply HELP to any message or contact us at [email protected] or (208) 794-3617.
When you provide your phone number through a form on getresistanceelectric.com or during a phone call or consultation, and check the SMS consent box, we may send you text messages about your electrical service.
Types of messages. Appointment confirmations and reminders, callback confirmations, service updates, follow-up communications, and replies to your inquiries.
Message frequency. Message frequency varies based on your interactions with us.
Cost. Message and data rates may apply. Contact your mobile carrier for details.
Consent. We send text messages only to individuals who have provided express consent by checking the SMS consent box on a form that includes an SMS consent disclosure. Consent to receive text messages is not required as a condition of purchasing any goods or services.
Opt-out. Reply STOP to any message to opt out at any time. You will receive a single confirmation message and no further texts unless you opt in again. You may also opt out by contacting us at (208) 794-3617 or [email protected].
Help. Reply HELP to any message, or contact us at (208) 794-3617 or [email protected].
No sharing for marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share your phone number or SMS opt-in data with third parties, affiliates, or lead generators for their own marketing. Phone numbers are shared only with our messaging providers, such as GoHighLevel and its SMS delivery partners, solely to deliver these messages on our behalf.
Third-Party Messaging Providers. To deliver text messages, we share your phone number with third-party messaging service providers, including GoHighLevel (our CRM and messaging platform) and its underlying SMS delivery partners (such as Twilio, LC Phone, or similar carriers). These providers process your phone number solely to deliver messages on our behalf and are contractually required to protect your information.
No Sharing for Third-Party Marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of data exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We do not sell, rent, or share your phone number or SMS opt-in data with third parties, affiliates, or lead generators for their own marketing purposes. Your phone number is used exclusively for communications from Resistance Electric.
Data Retention. We retain your phone number and messaging records, including message content, timestamps, and opt-in/opt-out status, for the duration of our relationship with you plus an additional period as needed to comply with TCPA record-keeping requirements and legal obligations.
TCPA / CTIA Compliance. Our messaging practices comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and applicable state regulations governing text messaging.
Cookies and tracking technologies. We use cookies and similar technologies on our website to operate the site, understand how it is used, and improve our services and marketing. This section explains what we use, why, and how you can control it.
What these technologies are. Cookies are small text files stored on your device when you visit a website. We also use pixels and web beacons, which record when you view a page or take an action; local and session storage, which remember settings and support site functionality; and server logs, which automatically collect technical data such as IP address, browser type, device, referring page, and timestamps.
Strictly necessary cookies. These are required for the website to function, including security, form submission, and checkout. They cannot be switched off in our systems.
Functional cookies. These remember your choices and preferences, such as information previously entered in forms or chat, to improve your experience.
Analytics and performance cookies. These help us understand how visitors find and use the website, including pages viewed, time on page, traffic sources, and general location at the city or region level.
Advertising and attribution cookies. These measure the performance of our ads, attribute leads and conversions to their source, and, where applicable, show relevant ads on other platforms.
Google Analytics 4. Provided by Google LLC. We use it to analyze website usage and traffic sources. Privacy policy: policies.google.com/privacy.
Google Tag Manager. Provided by Google LLC. We use it to manage the scripts and tags that run on our website. Privacy policy: policies.google.com/privacy.
Google Ads. Provided by Google LLC. We use it for ad conversion tracking and remarketing. Privacy policy: policies.google.com/privacy.
Meta Pixel. Provided by Meta Platforms, Inc. We use it to measure ad performance and match audiences. Privacy policy: facebook.com/privacy/policy.
GoHighLevel. Provided by HighLevel, Inc. We use it for forms, scheduling, chat, and lead attribution. See HighLevel's privacy policy on its website.
Third-party content and embeds. Some pages include content from third parties, such as scheduling calendars, chat widgets, embedded video, or maps. These providers may set their own cookies or collect usage data under their own privacy policies, which we do not control.
How long cookies last. Session cookies expire when you close your browser. Persistent cookies remain until they expire or you delete them. Retention periods vary by provider and purpose.
Browser controls. Most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may break parts of the website.
Analytics opt-out. You can opt out of Google Analytics across sites using Google's browser add-on at tools.google.com/dlpage/gaoptout.
Advertising opt-out. You can manage ad personalization in your Google and Meta account settings, or opt out across participating companies at optout.aboutads.info and optout.networkadvertising.org.
Global Privacy Control. Where required by law, we treat a valid Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information for that browser.
Your privacy rights. Depending on where you live, you may have rights over your personal information, including, for residents of California and certain other states, the right to opt out of the sale or sharing of personal information as those terms are defined by law. Running advertising tools such as Meta Pixel and Google Ads may qualify as sharing under these laws. To exercise a right, contact us using the information provided on this page.
We do not sell your personal information to third parties. We share information only with service providers who help us operate our business and deliver our services, such as our CRM, email, and SMS providers. These providers are permitted to use your information only to perform services for us. As stated above, we do not share mobile information or SMS opt-in data with any third parties or affiliates for their marketing or promotional purposes.
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
You may opt out of marketing emails by following the unsubscribe instructions in any email, and you may opt out of text messages at any time by replying STOP. You cannot opt out of transactional messages directly related to a service you have requested, such as appointment confirmations, until that service is complete.
Our website and services are not directed to children under 13, and we do not knowingly collect information from children under 13.
We may update this Privacy Policy from time to time. The Effective Date above reflects the latest version.
Resistance Electric
PO Box 74, Middleton, ID 83644
Phone: (208) 794-3617
Email: [email protected]
See also our Terms of Service.